Privacy Statement (UK)

Last updated: 08.05.26

At Parker Kitchens, we look after personal information carefully and only use it where we have a clear reason to do so.

This Privacy Policy explains how Parker Kitchens Ltd collects, uses and protects personal information when you use our website, contact us, visit our showroom, request a brochure, ask for a design and quote, or become a customer.

1. Who we are

Parker Kitchens Ltd is the controller of your personal information.

Company name: Parker Kitchens Ltd
Company number: 08000702
Registered office and showroom: The Old Cattle Market, Watling Street East, Towcester, Northamptonshire, NN12 6HN
Email: info@parkerkitchens.co.uk
Telephone: 01327 359 282 / 01908 970 980

Our privacy contact is:

[Insert name or role]
Parker Kitchens Ltd
The Old Cattle Market, Watling Street East, Towcester, Northamptonshire, NN12 6HN
Email: info@parkerkitchens.co.uk

2. What this policy covers

This policy covers personal information we use for:

• website enquiries;
• brochure requests;
• free design and quote requests;
• showroom visits and appointments;
• home surveys, measurements and project planning;
• kitchen, bathroom, bedroom and home office projects;
• deliveries, installation, warranty and aftercare;
• reviews, case studies and marketing;
• website analytics, cookies and online security.

This policy does not cover our use of personal information about employees, workers, subcontractors or job applicants. We provide separate privacy information where needed.

3. The information we collect

We may collect and use the following types of personal information.

Contact and identity details

This may include your name, address, email address, telephone number and any contact preferences you give us.

Enquiry and project details

This may include details about the room you are renovating, the service you are interested in, your budget range, your design preferences, your timescales, and the information you include in a message or enquiry form.

Home survey and design information

Where you ask us to design or quote for a project, we may collect measurements, plans, photos of the room, property details, access information and notes from consultations.

This helps us plan, design, quote, schedule and manage the work properly.

Brochure request details

If you request a brochure, we collect the brochure you selected, your name, contact details and postage address.

Customer and project records

If you become a customer, we may keep records of quotes, invoices, contracts, payments, product choices, warranties, installation notes, snagging lists, handover details and aftercare communications.

Payment and transaction information

We may process payment, invoice and accounting information. We do not intend to store full card details unless this is necessary and lawful. Where card payments are handled by a payment provider, that provider will process payment details under its own terms and privacy notice.

Marketing preferences

We may record whether you have opted in or opted out of marketing, how you heard about us, and the types of communications you are happy to receive.

Reviews, testimonials and project images

If you give us a review or agree to a case study, we may use your name, general location, comments, project details and photos. We will only publish identifiable reviews, images or case studies where we have permission or another clear lawful basis.

Website and technical information

When you use our website, we may collect technical information such as your IP address, browser, device type, pages visited, referral source, approximate location and cookie preferences.

Sensitive information

We do not normally need special category information, such as health information.

Sometimes you may choose to tell us practical details that could reveal something sensitive, for example accessibility needs for your kitchen, bathroom or home. Where that happens, we will use the information only to understand your requirements and deliver the service you asked for.

Please avoid sending us sensitive information unless it is relevant to your project.

4. How we collect information

We collect information when you:

• fill in a website form;
• request a brochure;
• request a free design and quote;
• contact us by phone, email, post, social media or in person;
• visit our showroom;
• book or attend a home survey;
• buy goods or services from us;
• give us feedback, a review or permission to use project images;
• use our website or interact with our online content.

We may also receive information from people involved in your project, such as a partner, family member, designer, supplier, installer, courier, subcontractor or professional adviser.

5. How we use your information

We use personal information for the purposes set out below.

What we use your information for	Types of information used	Lawful basis
To respond to enquiries	Name, contact details, message, project details	Legitimate interests and/or steps before entering into a contract
To send requested brochures	Name, contact details, postage address, brochure choice	Steps before entering into a contract and/or legitimate interests
To arrange consultations, showroom visits and home surveys	Name, contact details, address, appointment details, project information	Steps before entering into a contract and/or legitimate interests
To prepare designs, quotes and CAD plans	Project details, room measurements, home survey notes, photos, design preferences	Steps before entering into a contract and/or legitimate interests
To supply, install and manage your project	Contact details, address, contract records, product choices, schedules, project notes	Contract
To coordinate trades, suppliers, deliveries and warranties	Contact details, address, project details, product and warranty information	Contract, legitimate interests and legal obligations
To manage payments, accounts and tax records	Invoices, payments, transaction records	Contract and legal obligations
To provide aftercare, resolve snags and handle complaints	Contact details, project records, communications, photos, warranty information	Contract, legitimate interests and legal obligations
To send service messages about your enquiry or project	Contact details, project records	Contract and/or legitimate interests
To send marketing by email, phone or post	Contact details, marketing preferences, enquiry history	Consent, legitimate interests and/or soft opt-in where the law allows
To publish reviews, testimonials or project images	Name, location, review, project details, photos	Consent and/or legitimate interests
To protect the website and reduce spam	Technical information, form submission details, CAPTCHA/anti-spam data	Legitimate interests
To understand website performance and improve our services	Cookie data, website analytics, technical information	Consent where required; otherwise legitimate interests
To comply with legal duties and protect our position	Relevant records and communications	Legal obligations and legitimate interests

6. Marketing

We may contact you about Parker Kitchens services, brochures, design ideas, offers, events or updates where the law allows us to do so.

For email marketing, we will only contact you where we have your consent or where the soft opt-in rules apply. The soft opt-in may apply where you have bought from us or enquired about similar services, and you were given a clear chance to opt out.

For postal marketing, we may rely on our legitimate interests unless you ask us not to contact you in that way.

For phone marketing, we will respect your preferences and any applicable opt-out rules.

You can opt out of marketing at any time by:

• clicking the unsubscribe link in a marketing email, where one is provided;
• emailing us at info@parkerkitchens.co.uk;
• telling us by phone or post.

We will still send service messages where needed, for example appointment reminders, quote updates, delivery information, installation arrangements, warranty information and aftercare communications.

7. Cookies and website tracking

Our website uses cookies and similar technologies.

Some cookies are needed for the website to work properly. Others may help us understand how the site is used, improve our content, remember preferences, protect forms from spam, or support marketing.

Where cookies are not strictly necessary, we will ask for consent where required.

You can manage cookies through our cookie banner, your browser settings, or our Cookie Policy:

https://parkerkitchens.co.uk/cookie-policy/

Our Cookie Policy should be read alongside this Privacy Policy.

8. Who we share information with

We only share personal information where needed and with appropriate care.

We may share relevant information with:

• our employees and team members;
• designers, project managers, installers and subcontractors;
• electricians, plumbers, builders, decorators and other trades involved in your project;
• product suppliers, manufacturers and warranty providers;
• worktop, appliance, cabinetry, flooring, bathroom and delivery suppliers;
• couriers and delivery companies;
• KBSA or consumer protection scheme providers, where relevant to your project;
• payment, accounting, bookkeeping and finance providers;
• website hosting, website maintenance, CRM, email, form, security, analytics and IT providers;
• marketing and mailing providers;
• review platforms, social media platforms and online advertising providers, where relevant;
• insurers, solicitors, accountants and professional advisers;
• regulators, courts, public authorities or law enforcement where required.

We do not sell your personal information.

9. International transfers

Some service providers may process personal information outside the UK.

Where this happens, we will take steps required by UK data protection law. This may include using providers in countries considered adequate by the UK, or using approved transfer safeguards such as the UK International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses.

10. How long we keep information

We keep personal information only for as long as we need it.

Our usual retention periods are:

Type of record	Usual retention period
General enquiries that do not become projects	[confirm: 2 years from last contact]
Brochure requests	[confirm: 2 years from last contact, unless you become a customer]
Marketing records and preferences	Until you unsubscribe, withdraw consent, or we no longer need the record to respect your preference
Quotes and design records where no contract follows	[confirm: 2 years from last contact]
Customer project files, contracts, invoices and aftercare records	[confirm: 7 years from project completion]
Warranty records	[confirm: for the warranty period plus a reasonable period afterwards]
Published reviews and case studies	Until withdrawn, removed or no longer relevant
Website analytics and cookie records	As set out in the Cookie Policy

We may keep some records for longer where we need them for legal, accounting, warranty, insurance or dispute reasons.

11. How we protect information

We use practical measures to protect personal information, including access controls, secure systems, staff awareness and careful supplier selection.

We only give project information to people who need it to do their job.

No system is completely risk-free, but we take reasonable steps to protect information from loss, misuse, unauthorised access, alteration or disclosure.

12. Your rights

You have rights over your personal information.

Depending on the circumstances, you may have the right to:

• ask for a copy of your personal information;
• ask us to correct inaccurate or incomplete information;
• ask us to delete information;
• ask us to restrict how we use information;
• object to how we use information;
• ask for information to be transferred to you or another provider;
• withdraw consent where we rely on consent;
• object to direct marketing at any time;
• complain to the Information Commissioner’s Office.

Some rights do not apply in every situation. For example, we may need to keep certain information for legal, accounting, contract, warranty or dispute reasons.

To use your rights, contact us at:

info@parkerkitchens.co.uk

We may ask for information to confirm your identity before responding.

13. Complaints

We would like the chance to resolve any concern first.

Please contact us at:

info@parkerkitchens.co.uk

You can also complain to the Information Commissioner’s Office, the UK regulator for data protection:

https://ico.org.uk/make-a-complaint/

14. Links to other websites and platforms

Our website may link to other websites, social media pages, review platforms, supplier websites and third-party services.

Those organisations have their own privacy policies. We are not responsible for how they use your information once you leave our website or interact with them directly.

15. Changes to this policy

We may update this Privacy Policy from time to time.

The latest version will be published on our website. If we make important changes, we will take reasonable steps to bring them to your attention.